Why we should buy an album? Obviously for the music. Unfortunately the “normal” answer is not quite the right one. As music becomes part of the entertainment industry and artist becomes brands, just like with the clothing, we pay for and buy the brand. Stefani Joanne Angelina Germanotta aka Lady GaGa conquered the world after releasing her debut “The Fame” in 2008 with some catchy songs, singable choruses, “Poker Face”, “Paparazzi” and later “Bad Romance” from “The Fame Monsters” (2009) were strike at first, easy to memorize, singable, catchy songs. Sledge hammering dance beats, plodding keyboard patterns, pumping drums are not necessarily everything, not without melodies. “Born This Way” seems to be written for performances as part of the show where music mainly becomes secondary and much more matters the costumes, the scenography, the dancers, the lights and lasers and well, for the singer it becomes difficult to focus on singing while she have a main role in the show and have to dance as well, so complicated or consumptive vocal scores are not quite recommended. Lady GaGa becomes part of a pop cabaret, a traveling circus and her music is only an accessory of the whole picture. And that brings be back to the beginning. In that case, if this is “only” a soundtrack, part of a bigger production, why we should buy the album? Read more Lady GaGa – Born This Way (2011)