It’s quite simple and innovating. Select 10 songs out of 20, design your cover and finally, but not at least, pay £7.50 and download. Released on their official website on June 3, 2011, this is the way the band decided to deliver their fourth album, “The Future is Medieval”. If you want all the 20 tracks, you will take off from your pocket/wallet 15£. Fans, customers, will also be able to share their version of the record with other people once it has been created, and earn £1 each time it is purchased by someone else. It’s an original way to promote your stuff, but still, I’m wondering how marketing, management, expensive videos, t-fuckin’-shirts and all the accessories took over music and we ended up having music business where the music actually is quite secondary.
On the other hand, it’s quite ok that you can listen these songs and decide if it’s worth or not to pay for them, it’s almost cool that they make you feels like matter and involved in the construction of the album, well, the idea, let’s admit it, it’s catchy. Perhaps, user fuckin’ friendly. Still, I believe, now days a band should play their ass off and sell their CDs at the gigs in the good-old-fashioned way, back to the basics, face to face. But I also admit it, a band from New Zealand or South Africa probably will never make it to Toronto, San Francisco, Berlin or …Leeds. Read more Kaiser Chiefs – The Future is Medieval (2011)