Street artist Dan Bergeron-better known as Fauxreel- talks about aesthetics and purpose in his work.
Fauxreel: In terms of art, I am self-taught, although I studied Film and Sonic Design at Carleton University in Ottawa, Canada. I became seriously interested in photography once I was finished university. At first it seemed like a smart career move; I was working here and there as a freelance writer for a few magazines in Toronto and I looked at photography as a way of making myself more marketable. About 2 years passed and I was working as an assistant video editor at an advertising agency and continuing with photography as a hobby. My time inside the walls of an ad agency opened up my eyes to all sorts of design and illustration and I had access to a cold press machine that could apply adhesion to essentially any paper medium. So I put two and two together and started to turn my darkroom prints into stickers, as large as 20 x 24 inches, and began selectively putting them in spots around the city. I was thinking of the process as photograffiti, and as a way that I could express what I thought or saw to the largest amount of people possible. Now, some seven years later, I’m still working with photography and exhibiting my work outdoors, but with more thought for my surroundings, more sensitivity to the people who occupy these spaces and using regular 20 lb paper instead of photographic prints.
Source, credits, details and more at: good.is
