We carry our childhood books with us to adulthood: the morals, the lessons, the values. In fact, “books shape who we are” has become a commonplace saying. Such so that a new campaign in Japan to bring librarians back in to libraries interprets the saying literally.
The campaign, which was launched earlier this year by the YCBE (Yokohama City Board of Education), utilizes sculptures of children made entirely from books. It’s a literal representation of the notion that books shape who we are. The sculptures in various educational settings like classrooms and libraries and are accompanied by short phrases like “Read a book. See the world differently.”
A Dentsu Tokyo creative team led by creative director Miharu Mitsunaga (previously) spearheaded the campaign to recruit more librarians as facilitators of knowledge and growth.
All photos courtesy Miharu Matsunaga
Source, credits, details and more at: spoon-tamago.com